IN PICTURES: Newly rebranded local shopping destination launches
The busy schedule of events encompassed four days of fashion shows, stylist talks, live designer Q&As and make-up demonstrations - plus giveaways including a trip to Paris.
The decision to rename the Banbridge-based centre, formerly known at The OUTLET, comes as centre manager Chris Nelmes revealed exciting plans for the discount shopping destination recently, which is set to add more businesses by the end of May.
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Hide AdHe told the News Letter: “It’s all happening at The Boulevard. We are changing our name as a reflection of new owners, the Lotus Group, who took over in April, 2016.
“In line with their investment plans for the scheme, the first thing they did was put on a roof covering, which cost around £2million. Now the whole roof lights up, it is unbelievable and looks beautiful when the dark nights are here, especially at Christmas with all of the festive colours.
“The covering is something the Lotus Group did after listening to customers and their needs and investing where it is needed.
“They’ve also invested in landscaping and really brought the scheme up to where it needs to be.