The £175 perfume that will make you smell like a new car

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Lots of car fans rave about “that new car smell”. The indefinable scent of a vehicle before it’s polluted by miles and miles of everyday use.

For most, a quick waft as they open the door is enough but if you’re more committed than that, there’s a new product just for you.

Online car platform Auto Trader has branched out from helping sell cars and got in on the fragrance market.

But rather than settle for a cheap in-car air freshener it’s splashed out and created its own perfume.

The imaginatively named Auto Trader: Eau de New Car is a brand new scent developed for the marketplace following research that found a quarter of people associated the smell with success.

According to the faintly hysterical press material which dubs the fragrance “success in a bottle”, the scent “blends notes of fine leathers and hard wax from the most premium of vehicles”.