‘Insurance savvy’Londonderry

BARGAIN hunters from Londonderry are the most ‘insurance-savvy’ in Northern Ireland, according to research conducted by an insurance retailer.

The research shows that Londonderry people are ‘more aware’ of top insurance companies than any other region in Northern Ireland, with what they call ‘insurance brand recognition’ almost twice that in other NI towns.

Londonderry was also found to ‘support local’ with the top five Londonderry insurers all from Northern Ireland. The research also found that the importance of ‘localness’ was on the increase throughout Northern Ireland.